It also helped users solidify their perception of unification between the brand and social events. This fairly simple but award-winning idea turned the chatbot into a huge success, seeing an 83% engagement rate during its campaign and creating a memorable experience for its users. It can even arrange to have beer delivered in under an hour during games. Its purpose is to remind users to stock up their fridges with drinks on game days. This will give them a reason to keep coming back to your chatbot. Instead of focusing on only selling products, use your chatbot to provide your user with a service. And when the user selects the recipe, the chatbot will redirect the user to the Whole Foods website where they can purchase all the ingredients. Once the user gives the chatbot enough information, the chatbot will offer the user a few recipe options. Instead, their chatbot focuses on helping people find recipes they like, as well as products and cooking inspiration. Unlike other sales chatbots, Whole Foods’ chatbot doesn’t just try to sell products. Automate your marketing campaigns with your chatbots to make sure you’re engaging and educating customers during their awareness stage. Learn from it:Ĭhatbots can be a cheaper and better alternative to email marketing since they’re easier to set up and they send instant notifications. This allowed HelloFresh to automate their approach and engage with users, as Freddy sends out promos and offers, all by itself. Popularized by a smart marketing campaign, HelloFresh is a meal kit company that sends ingredients along with recipes for users to prepare food in the comfort of their home.ĭuring 2017, the company launched a chatbot called “Freddy”, which helped them answer more messages from users and actively engage with visitors through seasonal content. Instead, let people know that your live agents are always just a phone call away. You don’t want your users to feel like they’re stuck with your chatbot unless they get a magical set of things right to get transferred to a live agent. Your chatbot isn’t there just to replace your live customer agents. This duality makes the Universal Studios chatbot extremely functional and convenient for users. It also lets people know which bathrooms or restaurants are nearest to them based on their latest ride, and it even provides information about the rides’ waiting times. The chatbot doesn’t just sell tickets and bookings. This eases the user, knowing that the chatbot is there for their convenience, not as an obstacle. That’s why the Universal Studios chatbot lets you know that you can reach a live rep at any time. Most people are not as comfortable with using a chatbot as they are with talking to a person, especially when it comes to spending hundreds or thousands of dollars. For many, those experiences start with their Facebook chatbot. Whereas most of the examples here are about products or services, Universal Studios is in the business of selling experiences. Here’s what great sales and marketing chatbots look like: 1. That way, you can leave the more detailed selling to your salespeople. 10 Outstanding Sales & Marketing Chatbot ExamplesĪ good chatbot for sales needs to take care of the customers who are ready to make a purchase and give simple assistance to nurture users who are almost ready to make a purchase. New ideas on what to get your chatbot to doīy the end of the article, you’ll know exactly how great chatbot software behaves and how to improve it. In this article, we’re going to show you how twenty-five companies use chatbots to boost sales and engage with their customers in the best way possible. With a chatbot, you can sell your products, get appointments for your services, and provide customer service, all around the clock A chatbot is an AI virtual tool made to simulate a conversation with a user through apps, websites, and even on the phone.
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